27. Feeding Cattle, Managing Risk, and Raising Boys: Jordan Morris on Building a Legacy from the Ground Up

Written By Jonathon Haralson

Jordan Morris

This week on Your Ag Empire, we sit down with Jordan Morris: a first-generation Iowa cattleman, LRP/LGM agent, and dad to five boys. Jordan owns and operates Midwest Feeders LLC and helps producers navigate market risk through StockGuard. He's also the newest member of the Empire Ag team.

In this episode, we unpack Jordan's journey from toy tractors in town to running a multi-site cattle feeding operation. He shares the hard lessons learned from building a business without a head start, how he leverages USDA-backed tools like LRP and LGM to protect his customers, and what it means to be both dad and operator in an industry that doesn’t slow down.

What we cover:

  • The challenges and advantages of being a first-gen farmer

  • How Jordan scaled Midwest Feeders despite early setbacks

  • What makes his custom feeding operation different

  • How LRP and LGM can help producers manage market volatility

  • Why joining Empire Ag changed the game for his business

  • Fatherhood, faith, and keeping perspective through tough seasons

Whether you're feeding cattle, looking for new tools to manage risk, or figuring out how to juggle business and family, Jordan's story will resonate. It's real, honest, and proof that where you start doesn't define where you can go.

Resources Mentioned:

Jonathon Haralson

Jonathon Haralson, a sixth generation farmer by heritage, and he started farming his own operation from scratch in 2009.

Growing up, Jonathon’s family raised cattle, wheat, hay, and grew pecans. He grew up, alongside his brother, watching his Grandfather and Dad work from sun-up to sun-down on the family farm and grow yard. As time passed by, the market volatility became greater and the banking stress became greater, and Jonathon witnessed the fall of his family’s farming operation when he was just a child. He saw his dreams of continuing to build his family’s farming empire disappear as he watched his family’s equity and land auctioned off piece by piece. It’s something Jonathon never wanted to see happen to another family.

By the grace of God, Jonathon now educates farmers and ranchers about commodities, so they can spend more time out in the field and with their families.

https://youragempire.com
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26. Farm Financial Planning Made Simple: Using Figured to Grow, Pivot, or Exit with Confidence