Jacob Little talks fast. He has to. In the world of crop insurance and government policy, the landscape shifts with the speed of a West Texas thunderstorm, and Little, of Crop & Range Insurance, is in the business of keeping producers ahead of the rain.

Holly Haralson usually prefers the background. As the CFO of Empire Ag and COO of EA Capital Management, she operates in the quiet machinery behind the brand, managing the ledgers while her husband, Jonathon, manages the microphone.

In an era where the ground beneath agriculture feels perpetually in motion, "Your Ag Empire" podcast host Jonathon Haralson offers a raw, unscripted look at the challenges and triumphs facing today's farmers.

When the lender who cheered your expansion suddenly forecloses on your future, the rules of survival change.

If farmers don’t tell their own stories, someone else will. Kirbe Schnoor is making sure the microphone lands in the right hands.

It’s time to stop pretending that "hard work" is the only variable for success in American agriculture.

It’s January. You are hungover from the holidays, the sun is not up until 7:00 a.m., and your accountant just texted asking if you have your numbers ready.

Most producers can tell you the exact feed ration for their replacement heifers or the precise fuel mixture their equipment requires.

There is a dangerous phrase echoing through barns and pastures across the country. It sounds like tradition, but often, it is just an excuse. "This is how we've always done it."

There is a shift that happens when you stop being an employee and start running your own operation. When you work for someone else, the math is simple: you trade your time for their money.

There's a particular moment in every rancher's life when the weight of what they've built actually lands.

Not everyone holding up a legacy wears boots every day. Some do it from behind a laptop, two states away, keeping the books clean and the cattle fed while raising a family and renovating a 1919 farmhouse into an agritourism destination.

In an era of rising consumer demand and increasing scrutiny on agricultural practices, the beef industry is undergoing a transformation driven by data, genetics, and sustainability.

In the late 1950s, a high school student named Roland Sanchez walked through the stalls of the New Mexico State Fair and saw cattle that stopped him in his tracks.

How do 400 years of ranching legacy, a career as a Marine, and cutting-edge agricultural technology converge? For James Clement, a rancher, Marine reservist, and tech executive leading soil strategy at Earth Optics, these worlds collide daily,

When Jonathon Haralson sits down with Wesley Thorp for the latest “Your Ag Empire” podcast, he knows he's talking to someone who embodies the best of the cowboy spirit.

"You might see the brand, the team, the momentum," Jonathon Haralson begins, "but you don't see the back end." In a world where success is often measured by outward appearances, he wants to pull back the curtain and reveal the unsung heroes who keep the machine running smoothly.

In a world where weather patterns swing like a pendulum and markets never sleep, Jonathon Haralson knows one truth: mindset matters more than math.

By the time host Jonathon Haralson cued up the mics to talk shop with Dr. Tom Field, he already knew the conversation would go beyond the spreadsheets and strategic plans that often define the world of agribusiness.

"What are we really passing down to the next generation?" It's a question every farmer and rancher has pondered, likely more than once.