In this episode, Jonathon sits down with legendary cowboy cook, storyteller, and TV host Kent Rollins. From feeding cowboys under the stars to starring in his new show Cast Iron Cowboy on Outdoor Channel, Kent shares what it means to preserve the cowboy lifestyle while staying relevant in a modern world. They talk about his beginnings in Oklahoma, the spirit of chuck wagon cooking, and the heart it takes to build something that lasts. This one’s packed with grit, heart, and a whole lot of cowboy wisdom.

In this no-guest episode, Jonathon and Holly discuss what they’re seeing firsthand on farms and ranches across the country. They cover a real-world succession planning project in South Carolina, a new mastermind member from Idaho, and how EA Capital is giving producers new financial options in a shaky banking environment. This is a transparent look at how ag families are navigating hard transitions, making bold moves, and finally getting the support they’ve needed for years.

In this episode of Your Ag Empire, Jonathon sits down with Kim Rounds of Five Rivers Cattle Feeding to talk about the real state of feedyards, the talent drought in agriculture, and why ag storytelling needs a hard reset. From carcass data to hiring red flags, this one pulls no punches.

Coach Kiah joins Your Ag Empire to talk about the power of mindset, why joy is a skill worth practicing, and how rural folks can show up for their health without shame or guilt.

Jonathon Haralson pulls back the curtain on EA Capital—why it exists, how it works, and what it means for farmers and ranchers tired of getting boxed out by banks that don’t get ag.

Empire Ag’s own Brooke Taylor and Carman Hicks pull back the curtain on how ag brands can show up with purpose in a noisy online world. From the power of LinkedIn to the risks of TikTok Shop, this episode is a no-fluff look at building a brand that actually connects.

Learn how BulkLoads.com co-founder Jared Flinn built a platform that supports small trucking businesses, streamlines ag freight, and helps drivers keep more money in their pockets.

Sharon Beach spent 25 years at Merck before raising $165 million in private equity. In this episode of Your Ag Empire, she shares how growing up around Texas ranches shaped her approach to trust, risk, and building wealth. Sharon and Jonathon discuss why direct lending is changing ag finance and why good relationships still matter more than good résumés.

Gavin Spoor didn’t grow up with a land deed in his back pocket. But he figured it out. From walking bean rows on six rented acres to running a multi-crop operation—and a popcorn brand that ships nationwide—this episode is about building something real, one acre at a time.

Alex Lowery left a stable corporate job to launch multiple rural ventures—including Lowery & Co., Rural Changemakers, Middle of the Field Media, and Sweet Bliss Candy Company. In this episode, she shares how clarity comes through action, how to build a brand with heart, and what rural leaders need to remember about rest, resilience, and legacy.

Haley Davenport, founder of Steel Marie Collective, shares her raw story of rebuilding from the ground up. From navigating single motherhood to building a brand rooted in faith, vintage finds, and quiet strength—this episode is a fresh take on what it means to want it all without buying into the hustle.

Lesley Kelly shares her journey through mental health challenges, founding Do More Ag, and building a personal brand that bridges rural life and advocacy.

Holly Haralson, COO of Empire Ag and founder of Empire Financial Services, shares how a career in pharmacy led to building one of the most trusted financial strategy teams in agriculture. This episode dives into the real-world transition from retail pharmacy to rural finance, and what ag families are getting wrong about their books.

This week on Your Ag Empire, we sit down with Jordan Morris: a first-generation Iowa cattleman, LRP/LGM agent, and dad to five boys. Jordan owns and operates Midwest Feeders LLC and helps producers navigate market risk through StockGuard. He's also the newest member of the Empire Ag team.

Whether you’re scaling up, thinking about succession, or just tired of guessing with spreadsheets, this episode offers clear, practical insights for better financial decision-making in agriculture.

In this episode of Your Ag Empire, we sit down with Brian Scott, a fourth-generation Indiana farmer and the voice behind The Farmer’s Life. Long before TikTok trends and algorithm hacks, Brian was using social media to connect with consumers, document his days on the farm, and advocate for agriculture with honesty and humility.

Marketing strategist Lexi Marek Beeler joins us to talk about growing up in ag, founding L&B Consulting, and launching the Hey Sister event—designed to connect and empower rural women. This one’s for every woman juggling business, babies, and building a legacy.

On this episode of Your Ag Empire, we’re joined by Lettie Nickel—a fourth-generation Kansas rancher who's turning tradition on its head. From managing feedyards to transforming an old grain bin into a hit Airbnb, Lettie is proof that the future of agriculture belongs to those willing to think outside the box.

After years of veterinary school and only four years in the field, Kari Jo Kelso walked away from her full-time vet career to chase something unexpected—t-shirts. Now the founder of Kelso & Co., Kari Jo has built a thriving apparel business and renovated a historic downtown space to support other rural entrepreneurs. In this episode of Your Ag Empire, we talk about grief, creativity, small-town pride, and what happens when you decide not to wait for retirement to live your life.