
Welcome to the Your Ag Empire, a podcast that celebrates all the real conversations that take place at producer meetings. Or, rather, the conversations you wish took place.
Jonathon and Holly Haralson keep it real—no fluff, no filler, just straight talk about building a profitable ag operation.
Jonathon’s a sixth-generation farmer, rancher, and founder of Empire Ag, where he helps producers make smarter financial moves.
Holly is the Chief Operating Office, bringing order to the chaos of farm finances while keeping family and faith at the center.
Together, they’re here for the changemakers, the ones thinking bigger and building something that lasts.
Pull up a chair—let’s build Your Ag Empire.
LATEST EPISODES
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23. From Ranch to Revenue: Lettie Nickell on Airbnb, Beef Sales & Building a Business in Ag
On this episode of Your Ag Empire, we’re joined by Lettie Nickel—a fourth-generation Kansas rancher who's turning tradition on its head. From managing feedyards to transforming an old grain bin into a hit Airbnb, Lettie is proof that the future of agriculture belongs to those willing to think outside the box.
22. From Vet to Visionary: How Kari Jo Kelso Built a Brand Rooted in Rural Nostalgia
After years of veterinary school and only four years in the field, Kari Jo Kelso walked away from her full-time vet career to chase something unexpected—t-shirts. Now the founder of Kelso & Co., Kari Jo has built a thriving apparel business and renovated a historic downtown space to support other rural entrepreneurs. In this episode of Your Ag Empire, we talk about grief, creativity, small-town pride, and what happens when you decide not to wait for retirement to live your life.
21. Profit, Pressure, and Precision: Brandon Vining on Taking Back Control in Agriculture (Part 2)
In Part 2, we go deeper with Brandon Vining on regenerative ag, long-term fertility, and why precision matters more than ever. Brandon shares how he helps clients—from seasoned producers to next-gen farmers—navigate complex agronomy decisions without sales pressure. From nutrient density to custom plans, it’s a practical look at what modern agronomy should be: transparent, unbiased, and rooted in what works for your land—not someone else’s margin. If you’ve ever felt burned by the system or unsure who to trust, this one’s for you.
20. From Retail to Real Talk: Brandon Vining on Flipping the Agronomy Script (Part 1)
In Part 1 of this conversation, independent agronomist Brandon Vining of ProGrow Consulting shares what’s broken in the ag retail model—and what he’s doing differently. After two decades in the industry, Brandon stepped away from commission-based agronomy to focus on field-first, farmer-focused consulting. He breaks down why the “free advice” that comes with a product often costs more in the long run, how soil fertility decisions impact mental health and profitability, and what producers can do to make more confident, cost-effective decisions on every acre.
19. Leading with Curiosity, Community & Courage with Emily Reuschel
In this empowering episode of Your Ag Empire, Holly interviews rural entrepreneur and podcast host Emily Reuschel about the transformative power of leading with curiosity, building authentic community, and embracing courageous change. Emily shares how she went from burned-out teacher to rural retreat host, helping women in agriculture break free from limiting beliefs and redefine success.
Listeners will gain insight into mental health in agriculture, personal growth in rural communities, and how to chase big dreams while staying present at home. If you're navigating motherhood, marriage, or major life transitions in small-town America, this episode is for you.
10. Ranching, Entrepreneurship & Legacy: Colby & Phallyn King on Cattle, Community & 1684 Venue
Join us for an inspiring podcast episode featuring Colby and Phallyn King, the visionary duo behind 4 Kings Ranch and 1684 Venue | Resort. Based in Webbers Falls, Oklahoma, their partnership blends heritage, innovation, and a commitment to sustainability. Through their ventures, including premier Braunvieh cattle breeding and the creation of unforgettable experiences at 1684 Venue | Resort, Colby and Phallyn epitomize entrepreneurial spirit and legacy-building. Tune in as they share insights into their journey, the future of the beef industry, and the essence of community-driven agriculture. Don't miss this captivating conversation with two trailblazers shaping the landscape of agriculture and hospitality.
5. IoT, Innovation & Going Viral: Will Clay on Tech, Ranching, and Problem-Solving
Will Clay is a seasoned Senior IoT Solutions Architect with a decade of experience in the field. Hailing from Perkins, Okla., Will has made significant strides in designing IoT hardware and equipment, specifically tailored for the utility industry.
4. Politics, Philanthropy & Perseverance: Sadie Lackey on Advocacy, Agriculture & the 118 Foundation
Sadie Lackey is a University of Georgia graduate, political junky, agriculture advocate, and stage 4 Hodgkin Lymphoma survivor.