Welcome to the Your Ag Empire, a podcast that celebrates all the real conversations that take place at producer meetings. Or, rather, the conversations you wish took place.

Jonathon and Holly Haralson keep it real—no fluff, no filler, just straight talk about building a profitable ag operation.

Jonathon’s a sixth-generation farmer, rancher, and founder of Empire Ag, where he helps producers make smarter financial moves.

Holly is the Chief Operating Office, bringing order to the chaos of farm finances while keeping family and faith at the center.

Together, they’re here for the changemakers, the ones thinking bigger and building something that lasts.

Pull up a chair—let’s build Your Ag Empire.

LATEST EPISODES

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Jonathon Haralson Jonathon Haralson

20. From Retail to Real Talk: Brandon Vining on Flipping the Agronomy Script (Part 1)

In Part 1 of this conversation, independent agronomist Brandon Vining of ProGrow Consulting shares what’s broken in the ag retail model—and what he’s doing differently. After two decades in the industry, Brandon stepped away from commission-based agronomy to focus on field-first, farmer-focused consulting. He breaks down why the “free advice” that comes with a product often costs more in the long run, how soil fertility decisions impact mental health and profitability, and what producers can do to make more confident, cost-effective decisions on every acre.

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19. Leading with Curiosity, Community & Courage with Emily Reuschel

In this empowering episode of Your Ag Empire, Holly interviews rural entrepreneur and podcast host Emily Reuschel about the transformative power of leading with curiosity, building authentic community, and embracing courageous change. Emily shares how she went from burned-out teacher to rural retreat host, helping women in agriculture break free from limiting beliefs and redefine success.

Listeners will gain insight into mental health in agriculture, personal growth in rural communities, and how to chase big dreams while staying present at home. If you're navigating motherhood, marriage, or major life transitions in small-town America, this episode is for you.

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Jonathon Haralson Jonathon Haralson

10. Ranching, Entrepreneurship & Legacy: Colby & Phallyn King on Cattle, Community & 1684 Venue

Join us for an inspiring podcast episode featuring Colby and Phallyn King, the visionary duo behind 4 Kings Ranch and 1684 Venue | Resort. Based in Webbers Falls, Oklahoma, their partnership blends heritage, innovation, and a commitment to sustainability. Through their ventures, including premier Braunvieh cattle breeding and the creation of unforgettable experiences at 1684 Venue | Resort, Colby and Phallyn epitomize entrepreneurial spirit and legacy-building. Tune in as they share insights into their journey, the future of the beef industry, and the essence of community-driven agriculture. Don't miss this captivating conversation with two trailblazers shaping the landscape of agriculture and hospitality.

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