There is a dangerous phrase echoing through barns and pastures across the country. It sounds like tradition, but often, it is just an excuse. "This is how we've always done it."

There is a shift that happens when you stop being an employee and start running your own operation. When you work for someone else, the math is simple: you trade your time for their money.

There's a particular moment in every rancher's life when the weight of what they've built actually lands.

Not everyone holding up a legacy wears boots every day. Some do it from behind a laptop, two states away, keeping the books clean and the cattle fed while raising a family and renovating a 1919 farmhouse into an agritourism destination.

In an era of rising consumer demand and increasing scrutiny on agricultural practices, the beef industry is undergoing a transformation driven by data, genetics, and sustainability.

In the late 1950s, a high school student named Roland Sanchez walked through the stalls of the New Mexico State Fair and saw cattle that stopped him in his tracks.

How do 400 years of ranching legacy, a career as a Marine, and cutting-edge agricultural technology converge? For James Clement, a rancher, Marine reservist, and tech executive leading soil strategy at Earth Optics, these worlds collide daily,

When Jonathon Haralson sits down with Wesley Thorp for the latest “Your Ag Empire” podcast, he knows he's talking to someone who embodies the best of the cowboy spirit.

"You might see the brand, the team, the momentum," Jonathon Haralson begins, "but you don't see the back end." In a world where success is often measured by outward appearances, he wants to pull back the curtain and reveal the unsung heroes who keep the machine running smoothly.

In a world where weather patterns swing like a pendulum and markets never sleep, Jonathon Haralson knows one truth: mindset matters more than math.

By the time host Jonathon Haralson cued up the mics to talk shop with Dr. Tom Field, he already knew the conversation would go beyond the spreadsheets and strategic plans that often define the world of agribusiness.

"What are we really passing down to the next generation?" It's a question every farmer and rancher has pondered, likely more than once.

Nebraska rancher and rural relationship guide Terryn Drieling joins Your Ag Empire to talk about mental and emotional health, breaking generational cycles, and how healing starts with connection—not correction.

Danielle Hayden, founder of D2 Meats and Hayden Farms, shares her decade-long journey through infertility, healing, and intentional living. In this powerful episode of "Your Ag Empire," she and host Holly Haralson dive into radical responsibility, MTHFR, and what it really takes to build a values-first ag business that feeds body and soul.

In this episode, Jonathon sits down with legendary cowboy cook, storyteller, and TV host Kent Rollins. From feeding cowboys under the stars to starring in his new show Cast Iron Cowboy on Outdoor Channel, Kent shares what it means to preserve the cowboy lifestyle while staying relevant in a modern world. They talk about his beginnings in Oklahoma, the spirit of chuck wagon cooking, and the heart it takes to build something that lasts. This one’s packed with grit, heart, and a whole lot of cowboy wisdom.

In this no-guest episode, Jonathon and Holly discuss what they’re seeing firsthand on farms and ranches across the country. They cover a real-world succession planning project in South Carolina, a new mastermind member from Idaho, and how EA Capital is giving producers new financial options in a shaky banking environment. This is a transparent look at how ag families are navigating hard transitions, making bold moves, and finally getting the support they’ve needed for years.

In this episode of Your Ag Empire, Jonathon sits down with Kim Rounds of Five Rivers Cattle Feeding to talk about the real state of feedyards, the talent drought in agriculture, and why ag storytelling needs a hard reset. From carcass data to hiring red flags, this one pulls no punches.

Coach Kiah joins Your Ag Empire to talk about the power of mindset, why joy is a skill worth practicing, and how rural folks can show up for their health without shame or guilt.