Inside Empire Ag’s Brand Playbook: Strategy & Execution

Written By Holly Haralson

Brooke Taylor brings a deep expertise in strategic storytelling, brand identity, and digital campaigns.

This time, it’s Brooke and Carman behind the mic. They’ve helped shape the look, voice, and digital footprint of Empire Ag—and today, they’re walking you through the why behind it all. This episode covers where they believe ag brands should be spending their time online, how to think about content when you’re doing it all yourself, and what makes a brand worth following in 2025.

A proud small-town Oklahoma native and Oklahoma State alumna who combines her passion for agriculture with expertise in social media, graphic design, and brand management to elevate the voices of farmers and ranchers at Empire Ag.

What We Get Into:

  • Where to show up if you’re not selling DTC

  • Why websites still matter (especially when the algorithm doesn’t)

  • The Empire Ag origin story (yes, Brooke’s been here since the start)

  • What it looks like to build community with your clients

  • Social media mistakes we’ve learned from—and what we do instead

  • Why showing up as yourself is always the best strategy

Holly Haralson

Holly is a pharmacist with more than a decade of experience ensuring accuracy in medication review and dispensing, along with complex medication therapy management. She pairs those skills with a passion for her family’s Texas farming and ranching operation. Holly is absolutely the person you want as an extension of your team, and it’s fair to say she is one of the reasons Jonathon is able to devote his time to serving his clients. She keeps things running smoothly.

As the Grandview Farms bookkeeper, office manager, and all around entrepreneurial maven, Holly discovered her passion for solving financial puzzles and uses that skill to help bring financial best practices and sometimes a little order to the chaos in the books and offices of Empire Ag Clients.

https://youragempire.com
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