Jonathon Haralson:
Your Next Keynote Speaker

In the heart of Texas, Jonathon Haralson embodies the legacy of a sixth-generation farmer, infusing traditional roots with a fresh perspective.

A graduate of Texas A&M University, Jonathon is not just a first-generation by-the-books farmer and rancher; he's a visionary entrepreneur steering the helm of Grandview Farms, Haralson Livestock, Haralson Ag Transport, and the innovative Empire Ag.

Growing up amidst the trials of agriculture, Jonathon observed the industry's challenges. Armed with a determination to tip the scales in favor of his own operation, he embarked on an educational journey in futures and options. As a licensed commodities broker, he witnessed firsthand the transformative power of understanding these critical components.

Drawing on his off-farm career insights, Jonathon applied risk management techniques to elevate his family farm. Recognizing the gap between available information and the needs of farmers and ranchers, he founded Empire Ag. Jonathon's approach, grounded in calculated and objective decision-making reminiscent of Fortune 500 companies, aims to usher farms and ranches into a pattern of sustained success, breaking free from the emotional pitfalls that often accompany generational businesses.

Get ready to inspire and empower your audience with Jonathon's story. Download the media kit today.

KEYNOTE

Charting the Ag Landscape: Navigating the Next 12 Months with Jonathon Haralson's Insightful Market Perspectives

Join Jonathon Haralson, a reformed commodity trader and seasoned cattle rancher, for a captivating journey through the intricate tapestry of agricultural markets. In his engaging presentations, Jonathon offers a unique blend of a 30,000-foot panoramic view and a boots-on-the-ground, in-your-face perspective. Unshackling farmers and ranchers from traditional norms, he guides them through the dynamic terrain of the next 12 months, revealing how breaking free from 'it's always been done that way' can be a strategic game-changer for their operations.

With a dash of humor and a wealth of personal anecdotes, Jonathon's personable approach demystifies market complexities, empowering his audience to navigate with confidence. Get ready for an insightful and entertaining exploration of market dynamics, where tradition meets innovation for a future-forward agricultural strategy.

KEYNOTE

From the Ashes: Jonathon Haralson's Gripping Tale of Loss, Resilience, and Triumph Around the Campfire

Embark on a riveting journey with Jonathon Haralson as he shares a raw and dramatic campfire story that echoes the highs and lows of his own life. From witnessing the struggles of the agricultural industry in his childhood to navigating the intricacies of futures and options in pursuit of turning the tides for his own farm, Jonathon's tale is one of resilience and unwavering determination.

As a licensed commodities broker in a home-based branch office for a Chicago-based firm, he witnessed firsthand the impact that a deep understanding of critical components could have on the success and failure of family farms nationwide. Through personal narratives and gripping anecdotes, Jonathon unravels the yet-to-be-told stories of handshake deals gone awry, offering profound lessons in loss, redemption, and the indomitable human spirit. This campfire experience is not just a story; it's a journey of hope, tenacity, and the ultimate triumph over adversity.With a dash of humor and a wealth of personal anecdotes, Jonathon's personable approach demystifies market complexities, empowering his audience to navigate with confidence. Get ready for an insightful and entertaining exploration of market dynamics, where tradition meets innovation for a future-forward agricultural strategy.

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