Consulting & Training

Smarter Strategies. Stronger Operations. Sustainable Success.

Empire Ag offers consulting services built for the real world—with three tiers designed to meet producers, regardless of operation size, zip code, or time zone, where they are. Whether you’re here for foundational tools, a year of guided support, or hands-on strategy for big decisions, we have a path forward.

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Core: Self-Paced Resources

Digital Courses

Learn how to run your farm like a business. From commodity marketing to financial management, our courses are designed to be practical, clear, and immediately useful.
Digital Downloads

The same templates and guides we use with one-on-one clients, available to you anytime.

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The Dirt Email Subscription

Straight talk on ag business, delivered to your inbox every week.

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Mastermind: Year-long Intensive

About the Mastermind

When you’re ready to get serious about growth, the Mastermind is where it happens. This 12-month program is built for producers who want accountability, community, and clear strategy to move the needle.

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What’s Included

• Weekly community calls to keep you focused and supported
• Guest speakers who bring fresh perspective and expertise
• Small group sessions—Brotherhood Calls for men, Book Club for women
• Full access to our digital courses and downloads
• Quarterly strategy meetings with the Empire Ag team
• Figured budgeting tools to bring clarity to your numbers
• Exclusive discount to the Empire Ag Elite Retreat

This is the only tier that unlocks access to Special Projects and EA Capital.

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Two Membership Options

Premier Membership
Designed for producers who want steady support and a clear plan. Includes all core programming, access to the community, and one annual strategy meeting.
Elite Membership
Built for those who want deeper engagement. Includes everything in Premier, plus three annual strategy meetings, unlimited Voxer access to the Empire Ag team, and priority scheduling for one-on-one calls.

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Special Projects – High-Level Strategy

Some problems can’t be solved with a course or a call. When the stakes are high, you need tailored strategy and hands-on support. Special Projects are available exclusively to Mastermind members and scoped to your specific situation.

As an Elite Mastermind member, I’ve really enjoyed working with Jonathon. He has a down-to-earth personality and explains things in a way that actually makes sense—no jargon, just straight talk. I’m working with Jonathon on marketing, business growth, and expansion planning, and we’re just starting with Figured this year. Whether it’s financial strategy or big-picture decisions, I never feel like there’s a dumb question with him. Jonathon might be 10 years younger than me, but he communicates like he’s got 10 years more experience. His insight and practical approach have been invaluable to my business.

Lucas Criswell, Pennsylvania
I’m a first-generation farmer who started with nothing—just one pig barn. During the past 11 years, I’ve built my operation from the ground up expanding into a custom feedlot. I’ve done in a decade what most do in a lifetime. But I hit a point where my vision outgrew my banker’s mindset. That’s where Jonathon and Empire Ag changed everything. They’ve kept my vision alive and refueled my path. I’ve dealt with a lot of bankers who don’t understand the reality of agriculture—who won’t let you have a bad year, month, or even a week. No bank around me has experience with a custom feedlot operation. They don’t understand the cash flow. Jonathon does. With him, it’s not just about numbers on a spreadsheet. He helps me align my business, my books, my cash flow, and my vision to create the life that works for my family. When I go to the bank wanting to invest in an asset, the answer is always “no.” With Jonathon, we take a deeper dive—he helps me identify the root cause of financial challenges and align everything to fix it. Because of Empire Ag, my bookwork is clean, my business is stronger, and my mental health is a priority. Jonathon doesn’t just understand how the business works—he understands how to keep my vision going.

Jordan Morris, Iowa

Farmer, Rancher, Commodity Market Expert

JONATHON HARALSON, AG EMPIRE FOUNDER

And, if we’re being honest, the guy who will always answer your call, text, or Voxer. Even if he’s checking cows. Because he’s been there.

More about Jonathon

“The Empire Ag Elite Program isn’t just about spreadsheets and strategy. We look at the whole picture—mental health, physical health, business health. Because if we’re not checking everything under the hood, we can’t honestly say we’re setting ourselves up for financial success.

We have to evaluate our relationships. We have to make sure we’re being good humans, good dads, good partners. We’ve got to be honest about our books and willing to do the work.

Every part of your life impacts how you run your operation. This program is about making sure it all gets stronger—so you don’t just survive, you lead.

If you’re ready to dig in, ask better questions, and build something that actually lasts, we’ve got a seat for you.”

— Jonathon Haralson

We Tackle Real Topics

Family & Farm Team Communication

When your business is built around family, communication isn’t just important—it’s everything. We’ll help you navigate tough conversations, manage expectations, and tackle emotionally charged topics head-on so you can protect both your operation and your relationships for generations to come.
Risk Management

Smart operators don’t gamble with their legacy. We break down crop insurance, livestock risk protection, and futures & options into real, usable strategies—helping you hedge risk, lock in profits, and protect what you’ve built.
Emotions

Agriculture can be an emotional industry filled with stoic, proud, and passionate people. We’ll guide you through seasons of heightened emotions with an objective, third-party perspective from someone with the same lived experiences.
Ag Policy

Regulations can make or break an operation. Stay ahead of federal, state, and local policy changes that impact your business, and learn how to navigate the red tape, anticipate shifts, and advocate for policies that protect your operation’s future.
Financial Clarity

A good plan lives beyond your head—it’s built to last. Understanding your unit cost of production, cash flow, and margins isn’t just bookkeeping, it’s protecting your operation, preparing for growth, and building a legacy that stands the test of time.
Marketing Plan Development

Whether you’re starting from scratch or refining what’s already in place, a solid plan is the foundation of a thriving operation. We’ll help you build, audit, and adjust your strategy so you’re making decisions with confidence—not just reacting to the next challenge.
Financial Risk

As the old adage says, with big risks come big rewards. However, sometimes there are risks that are not in the best interest of your operation. We’ll help you navigate the balance between your operation’s financial position and the benefits of taking some financial risk.
Legal

Operate above board, always. This is a core value of Empire Ag and a key component to an operation that is successful for generations.
Management

Many of us do things a certain way for a long time. Our job is to ask the simple question, “why?” It’s possible there are new tools to help manage your operation to save you time and money.
Niche Markets

Your operation may fall under a larger market, but with unique needs and market opportunities. We’ll help you explore opportunities that are unique to your operation.
Succession Planning

We know not everyone is comfortable talking about the inevitable, but we also know the time to plan for a farm transition is not during a crisis. Planning for change in times of calm ensures you make logical and strategic choices that protect your Empire, and we can help you begin to have those conversations with your farm team and family.