Empire Ag Consulting
Real Strategy for the Real World
Empire Ag Consulting helps producers, ag entrepreneurs, and business owners make better decisions, strengthen operations, and reach their goals. Our work is practical, tailored, and rooted in decades of experience within production agriculture.
-
Core Resources
Designed for producers who want to take ownership of their business decisions.
-
The Mastermind
A yearlong program for producers who are ready to elevate their operations.
-
Special Projects
When your business faces big transitions—succession planning, refinancing, expansion, or structural change—you need a partner who understands both the business and the lifestyle of agriculture.
We're building a community where farmers and ranchers can thrive in every aspect of their lives. Join us on this journey, where trusted support is not just a resource, but a vital component of your success.
Core: Self-Paced Resources
-
Digital Courses
Learn how to run your farm like a business. From commodity marketing to financial management, our courses are designed to be practical, clear, and immediately useful.
-
Digital Downloads
The same templates and guides we use with one-on-one clients, available to you anytime.
-
The Dirt Email Subscription
Straight talk on ag business, delivered to your inbox every week.
Mastermind: Year-long Intensive
-
About the Mastermind
The Empire Ag Mastermind is a 12-month consulting program for producers who want to strengthen their business operations, improve financial performance, and lead with purpose. Members join a private community of producers focused on building profitable, sustainable operations through real-world strategy and peer support.
-
What’s Included
Weekly calls focused on measurable progress and performance
Guest experts with proven experience in business and agriculture
Small group sessions: Brotherhood Calls for men, Book Club for women
Access to Empire Ag digital courses and business tools
Quarterly strategy sessions with the Empire Ag consulting team
Budgeting and forecasting tools powered by Figured
Member discount for the Empire Ag Elite Retreat
-
Two Membership Options
Premier
For producers who want structure and steady guidance. Includes full access to the program, community participation, and one annual strategy session.Elite
For producers who want deeper collaboration and year-round access. Includes all Premier benefits, plus three annual strategy sessions, unlimited Voxer communication with the Empire Ag team, and priority scheduling for one-on-one support.
Special Projects – High-Level Strategy
Some problems can’t be solved with a course or a call. When the stakes are high, you need tailored strategy and hands-on support. Special Projects are available exclusively to Mastermind members and scoped to your specific situation.
Farmer, Rancher, Commodity Market Expert
JONATHON HARALSON, EMPIRE AG FOUNDER
And, if we’re being honest, the guy who will always answer your call, text, or Voxer. Even if he’s checking cows. Because he’s been there.
“The Empire Ag Elite Program isn’t just about spreadsheets and strategy. We look at the whole picture—mental health, physical health, business health. Because if we’re not checking everything under the hood, we can’t honestly say we’re setting ourselves up for financial success.
We have to evaluate our relationships. We have to make sure we’re being good humans, good dads, good partners. We’ve got to be honest about our books and willing to do the work.
Every part of your life impacts how you run your operation. This program is about making sure it all gets stronger—so you don’t just survive, you lead.
If you’re ready to dig in, ask better questions, and build something that actually lasts, we’ve got a seat for you.”
— Jonathon Haralson
We Tackle Real Topics
-
Family & Farm Team Communication
When your business is built around family, communication isn’t just important—it’s everything. We’ll help you navigate tough conversations, manage expectations, and tackle emotionally charged topics head-on so you can protect both your operation and your relationships for generations to come.
-
Risk Management
Smart operators don’t gamble with their legacy. We break down crop insurance, livestock risk protection, and futures & options into real, usable strategies—helping you hedge risk, lock in profits, and protect what you’ve built.
-
Emotions
Agriculture can be an emotional industry filled with stoic, proud, and passionate people. We’ll guide you through seasons of heightened emotions with an objective, third-party perspective from someone with the same lived experiences.
-
Ag Policy
Regulations can make or break an operation. Stay ahead of federal, state, and local policy changes that impact your business, and learn how to navigate the red tape, anticipate shifts, and advocate for policies that protect your operation’s future.
-
Financial Clarity
A good plan lives beyond your head—it’s built to last. Understanding your unit cost of production, cash flow, and margins isn’t just bookkeeping, it’s protecting your operation, preparing for growth, and building a legacy that stands the test of time.
-
Marketing Plan Development
Whether you’re starting from scratch or refining what’s already in place, a solid plan is the foundation of a thriving operation. We’ll help you build, audit, and adjust your strategy so you’re making decisions with confidence—not just reacting to the next challenge.
-
Financial Risk
As the old adage says, with big risks come big rewards. However, sometimes there are risks that are not in the best interest of your operation. We’ll help you navigate the balance between your operation’s financial position and the benefits of taking some financial risk.
-
Legal
Operate above board, always. This is a core value of Empire Ag and a key component to an operation that is successful for generations.
-
Management
Many of us do things a certain way for a long time. Our job is to ask the simple question, “why?” It’s possible there are new tools to help manage your operation to save you time and money.
-
Niche Markets
Your operation may fall under a larger market, but with unique needs and market opportunities. We’ll help you explore opportunities that are unique to your operation.
-
Succession Planning
We know not everyone is comfortable talking about the inevitable, but we also know the time to plan for a farm transition is not during a crisis. Planning for change in times of calm ensures you make logical and strategic choices that protect your Empire, and we can help you begin to have those conversations with your farm team and family.