Jonathon Haralson

Jonathon Haralson is a native Texan and sixth generation farmer and rancher and now owns and operates Grandview Farms in Grandview, Texas. Sixth generation by heritage and first generation by-the-books farmer and rancher, Jonathon came back to the industry he loves after graduating from Texas A&M University.

Photo of Jon Haralson in a Texas A&M baseball hat, short-sleeved pale blue button down shirt, and work gloves giving a thumbs up while laying down to work on a piece of green farm equipment.

As a child, he witnessed the struggles often faced by the agricultural industry. While on a path to make the books for his own operation fall in his favor, he launched an educational journey on futures and options and how they can play a strategic role for his own farm.

While working as a commodities broker, he saw the difference it could make when farmers and ranchers truly understood the impact these critical components made in the success and failure of family farms across the country. Jonathon became an expert while working as a licensed commodities broker at a home-based branch office for a Chicago-based firm.

Using his off-farm career expertise, Jonathon began applying risk management techniques to his own operation, helping to better his own family farm. It was then that he realized there was a large gap in what information and support farmers and ranchers had at their disposal and what they needed to make smart, sustainable choices that allowed them to build a legacy for the generations to come. With Jonathon ready to make real and lasting change in the agricultural industry, Empire Ag was born.

Jonathon and Holly are the proud parents of Callie, Jack, and Hadlie.

Farming and ranching businesses are often deeply intertwined in family history, nostalgia, and generational dreams. This can and often does lead to emotional-based decision making that can sway business strategies and create problems that require years of recovery. Jonathon’s approach instead uses calculated and objective decision making, like those made by Fortune 500 companies, to catapult farms and ranches into a pattern of success season after season.

Jonathon’s professional career includes tenure as a field representative at Texas Farm Bureau that connected him with producers nationwide and establishing a portfolio as a past commodity broker at StoneX formerly known as Daniels Trading.
Jonathon is an owner-operator at Grandview Farms, where they actively maintain a cow-calf operation, focusing on maternal genetics in their commercial Brangus herd through a combination of traditional Cowboy ways and modern techniques. They also farm various row crops and grow hay.
Established in 2008 as a side business to Jonathon’s professional career, the farm transitioned to a full-time job for Jonathon and his family in 2014.
Established, naturally-occurring pecan groves which dot the sandy bottoms of Montague and Southeast Johnson Counties, bring added value to the farm.