Jonathon Haralson is the Founder and Visionary of Empire Ag, where he is dedicated to advancing agriculture through financial intelligence, strategic planning, and capital access. A sixth-generation Texas farmer and rancher, he pairs deep agricultural roots with a background in finance to help producers and investors build operations that are profitable, sustainable, and positioned for the future.

After graduating from Texas A&M University, Haralson began his career as a licensed commodities broker for a Chicago-based firm, specializing in futures and options strategies that helped producers manage volatility and improve profitability. Those years at the intersection of financial markets and production agriculture gave him an uncommon perspective on how money moves inside a farming or ranching operation, and how financial systems can either empower or limit growth.

Haralson founded Empire Ag to close that gap. Under his leadership, the company grew into a multi-division firm spanning consulting, financial services, and brand strategy for agricultural producers. That infrastructure became the foundation for EA Capital Management, a separate agricultural private credit company focused on deploying institutional capital directly into production agriculture.

At the center of Haralson's work is a belief that farms and ranches should be run with the same level of discipline, strategy, and data-driven insight as any Fortune 500 company. That approach, equal parts pragmatic and forward-looking, has made Empire Ag a trusted partner to producers seeking stability and to investors seeking meaningful, long-term value in agriculture.

Today, Haralson serves as Founder and Managing Director of EA Capital Management, directing his full attention to investment sourcing, borrower relationships, and portfolio strategy. Empire Ag's day-to-day operations are led by COO Brooke Taylor, with financial oversight from CFO Holly Haralson.

Jonathon and Holly are the proud parents of Callie, Jack, and Hadlie.