Meet the Faces Behind Empire Ag and Empire Financial Services

  • Jonathon Haralson

    FOUNDER & CEO

    Sixth Generation Texan Farmer & Rancher, Former Commodities Broker, Farm Risk Consultant.

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  • Holly Haralson

    CHIEF OPERATIONS OFFICER

    Texas Tech University PharmD alumnus with an eye for detail and a passion for financial puzzles.

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  • Sharon Beach

    CHIEF INVESTMENT OFFICER

    Sharon Beach leverages decades of expertise to drive investment growth, structure high-performing portfolios, and foster long-term investor partnerships.

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  • Brooke Taylor

    CHIEF OF BRAND STRATEGY

    Brooke Taylor brings a deep expertise in strategic storytelling, brand identity, and digital campaigns.

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Empire Ag Team

  • Jordan Morris

    CUSTOMER RELATIONS & RISK MANAGEMENT SPECIALIST

    Jordan Morris, a first-generation Iowa farmer, brings his expertise to Empire Ag as a Customer Relations & Risk Management Specialist. Alongside managing his own custom cattle feeding business, Jordan leverages his degree from Iowa State University and years of agricultural experience to provide producers with tailored risk management strategies and solutions that drive success.

  • Carman Hicks

    SOCIAL MEDIA AND OPERATIONS MANAGER

    A proud small-town Oklahoma native and Oklahoma State alumna who combines her passion for agriculture with expertise in social media, graphic design, and brand management to elevate the voices of farmers and ranchers at Empire Ag.

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Financial Services Team

  • Amanda Holder

    SENIOR DIRECTOR OF
    ACCOUNTING

    Amanda Holder is a seasoned professional who brings two decades of specialized expertise as a bookkeeper and accountant.

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  • Wendy Sue Lorenzi


    With more than 20 years of experience in the financial world, Wendy Sue Lorenzi brings a wealth of knowledge and expertise to Empire Financial Services. Her extensive background in finance positions her well to assist with all your bookkeeping needs. Wendy is dedicated to delivering precise and reliable financial solutions to support your business’s success.

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  • Madison Nation


    Madison Nation is a Tarleton State University alumna, where she earned her Bachelor of Business Administration with a major in Accounting in 2024.

    Hailing from Stephenville, Texas, Madison brings a fresh perspective and a strong academic foundation to Empire Financial Services. Her dedication to accounting and commitment to excellence make her an asset to our team.

  • Alyssa Murray


    Alyssa Murray is a recent graduate of Tarleton State University, having completed her degree in 2024. She joins Empire Financial Services with a strong academic background and a commitment to excellence. Alyssa is excited to apply her skills and knowledge in the financial field.

  • McKenna Hickson


    McKenna Hickson brings a strong foundation in accounting, financial management, and problem-solving to the Empire Financial Services team.

    Her background in bookkeeping, QuickBooks, and Excel allows her to assist clients with cash flow management, invoicing, and financial organization—key components in running a sustainable operation.

    Beyond finance, McKenna has a deep-rooted passion for the Western lifestyle and agriculture. A competitive breakaway roper, she understands firsthand the dedication and discipline it takes to succeed—whether in the arena or in business. Her ability to problem-solve under pressure and her keen attention to detail make her an invaluable asset to both the Empire team and its clients.