21. Profit, Pressure, and Precision: Brandon Vining on Taking Back Control in Agriculture (Part 2)

Written By Jonathon Haralson

Listen to Part One here.

In part two, Jonathon and Brandon dig even deeper—breaking down the economic impact of misaligned agronomic advice and the mental toll of farming when the numbers don’t add up.

Brandon shares real-world wins, including how he helped one grower save more than $400,000 without sacrificing yield.

In this episode:

  • The trap of $35/acre decisions that add no value

  • Why soil fertility problems are rarely solved with a jug

  • The hard truth about regenerative ag (and who’s actually doing it)

  • How ProGrow is redefining success—one field at a time

  • A wake-up call on the emotional and mental health side of farming

This episode is a gut-check for any grower who’s ever felt the weight of the spreadsheet—and wondered if there’s a better way.

Connect with Brandon

https://youtube.com/video/0mPFHi0rg2w

Jonathon Haralson

Jonathon Haralson, a sixth generation farmer by heritage, and he started farming his own operation from scratch in 2009.

Growing up, Jonathon’s family raised cattle, wheat, hay, and grew pecans. He grew up, alongside his brother, watching his Grandfather and Dad work from sun-up to sun-down on the family farm and grow yard. As time passed by, the market volatility became greater and the banking stress became greater, and Jonathon witnessed the fall of his family’s farming operation when he was just a child. He saw his dreams of continuing to build his family’s farming empire disappear as he watched his family’s equity and land auctioned off piece by piece. It’s something Jonathon never wanted to see happen to another family.

By the grace of God, Jonathon now educates farmers and ranchers about commodities, so they can spend more time out in the field and with their families.

https://youragempire.com
Next

20. From Retail to Real Talk: Brandon Vining on Flipping the Agronomy Script (Part 1)