20. From Retail to Real Talk: Brandon Vining on Flipping the Agronomy Script (Part 1)

Written By Jonathon Haralson

In part one of this two-part conversation, Jonathon sits down with Brandon Vining, founder of ProGrow Consulting, to talk about what’s broken in traditional ag retail—and why independent agronomy is gaining ground.

Brandon shares how decades in the ag retail trenches taught him exactly what not to do, and what it took to build a business that puts growers first.

In this episode:

  • Why the retail model isn’t built for the grower

  • The moment Brandon realized he had to walk away

  • What independent agronomy actually looks like in the field

  • The financial risks most farmers don’t know they’re taking

  • How his model puts power—and money—back in the hands of producers

If you’ve ever wondered whether your agronomy advice is serving your farm or someone else’s bottom line, this one’s for you.

Connect with Brandon at ProGroAgronomy.com.

Jonathon Haralson

Jonathon Haralson, a sixth generation farmer by heritage, and he started farming his own operation from scratch in 2009.

Growing up, Jonathon’s family raised cattle, wheat, hay, and grew pecans. He grew up, alongside his brother, watching his Grandfather and Dad work from sun-up to sun-down on the family farm and grow yard. As time passed by, the market volatility became greater and the banking stress became greater, and Jonathon witnessed the fall of his family’s farming operation when he was just a child. He saw his dreams of continuing to build his family’s farming empire disappear as he watched his family’s equity and land auctioned off piece by piece. It’s something Jonathon never wanted to see happen to another family.

By the grace of God, Jonathon now educates farmers and ranchers about commodities, so they can spend more time out in the field and with their families.

https://youragempire.com
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19. Leading with Curiosity, Community & Courage with Emily Reuschel