23. From Ranch to Revenue: Lettie Nickell on Airbnb, Beef Sales & Building a Business in Ag
Lettie Nickell
On this episode of Your Ag Empire, we’re joined by Lettie Nickell—a fourth-generation Kansas rancher who's turning tradition on its head. From managing feedyards to transforming an old grain bin into a hit Airbnb, Lettie is proof that the future of agriculture belongs to those willing to think outside the box.
Lettie shares how she returned to the family operation with one rule: bring value or don’t come back. She walks us through how she built revenue streams like direct-to-consumer beef sales, short-term rentals, a wedding venue, and even a community feed store. Lettie doesn’t shy away from the challenges—family dynamics, shifting mindsets, and figuring out how to make it all work.
Whether you’re looking to bring your own kids back to the farm, add off-farm income, or just feel inspired by what’s possible in ag, this conversation is packed with grit, creativity, and real talk.
In this episode, we cover:
Lettie’s journey from TCU Ranch Management to running cattle and businesses in Western Kansas
The reality of returning home to the farm and what it takes to add value to the operation
How she launched and grew her grain bin Airbnb and why it’s more than just a place to stay
Navigating social media and building community through storytelling
Advice for ag families on finding new income streams without losing their identity
Resources Mentioned:
If this episode sparked new ideas or made you curious about sleeping in a grain bin—share it with a friend. And hit follow so you don’t miss the next conversation inside Your Ag Empire.
