24. Show Pigs to Strategy: Lexi Marek Beeler on Marketing, Motherhood & Building a Rural Network

Written By Holly Haralson

Lexi Marek Beeler

On this episode of Your Ag Empire, we’re sitting down with sixth-generation Iowan and marketing pro Lexi MaBeeler. She’s the founder of L&B Consulting and the woman behind the new rural women’s event, Hey Sister. From showing pigs to building a thriving business rooted in family and agriculture, Lexi shares how she’s navigating entrepreneurship, motherhood, and returning to the family farm.

We dig into:

  • What makes marketing in ag different

  • The power of fractional marketing

  • Life lessons from working with women-led teams

  • Why rural communities matter—and how to keep them thriving

  • The story and strategy behind launching the Hey Sister event

Whether you’re in ag, adjacent to it, or just trying to figure out your next move, this episode’s full of practical advice, honest stories, and a whole lot of heart.

Connect with Lexi:
Website: lmb-consulting.co
 Instagram: @leximarekbeeler
LinkedIn: Lexi Marek Beeler

  • Learn more about the Hey Sister event and upcoming gatherings for rural women at lmb-consulting.co.

Holly Haralson

Holly is a pharmacist with more than a decade of experience ensuring accuracy in medication review and dispensing, along with complex medication therapy management. She pairs those skills with a passion for her family’s Texas farming and ranching operation. Holly is absolutely the person you want as an extension of your team, and it’s fair to say she is one of the reasons Jonathon is able to devote his time to serving his clients. She keeps things running smoothly.

As the Grandview Farms bookkeeper, office manager, and all around entrepreneurial maven, Holly discovered her passion for solving financial puzzles and uses that skill to help bring financial best practices and sometimes a little order to the chaos in the books and offices of Empire Ag Clients.

https://youragempire.com
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23. From Ranch to Revenue: Lettie Nickell on Airbnb, Beef Sales & Building a Business in Ag