31. Pivoting Away From The Corporate Grind: Alex Lowery on Building Multiple Rural Brands

Written By Jonathon Haralson

What happens when you walk away from comfort in pursuit of calling? On this episode of Your Ag Empire, rural entrepreneur Alex Lowery joins Jonathon to talk about her journey from corporate agriculture to building multiple purpose-driven brands in small-town America.

Alex shares the origin stories behind Lowery & Co., Rural Changemakers, Middle of the Field Media, and Sweet Bliss Candy Company—explaining how each venture was born from a mix of grit, passion, and faith.

She also opens up about what healthy ambition really looks like, how to navigate the mental load of motherhood and entrepreneurship, and why action brings clarity (even when you're afraid to start).

This conversation is for anyone sitting in that tension between what is and what could be. If you've been feeling the nudge to pivot, this is your sign.

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Alex Lowery

Jonathon Haralson

Jonathon Haralson, a sixth generation farmer by heritage, and he started farming his own operation from scratch in 2009.

Growing up, Jonathon’s family raised cattle, wheat, hay, and grew pecans. He grew up, alongside his brother, watching his Grandfather and Dad work from sun-up to sun-down on the family farm and grow yard. As time passed by, the market volatility became greater and the banking stress became greater, and Jonathon witnessed the fall of his family’s farming operation when he was just a child. He saw his dreams of continuing to build his family’s farming empire disappear as he watched his family’s equity and land auctioned off piece by piece. It’s something Jonathon never wanted to see happen to another family.

By the grace of God, Jonathon now educates farmers and ranchers about commodities, so they can spend more time out in the field and with their families.

https://youragempire.com
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30. Haley Davenport on Starting Over, Single Motherhood, and Building a Gentle Life That Works