Cisco Ag Boosters

Empire Ag Brand Strategy partnered with the Cisco Ag Booster Club to develop a new logo and visual identity for the organization, then extend that system into full branding for its annual Halters & Hats fundraiser.

The goal was to create a cohesive, recognizable presence that honored school tradition while elevating how the Booster Club and its flagship event showed up in the community.

  • The Challenge

    The Cisco Ag Booster Club needed an identity that could serve the organization year-round while also supporting a growing, high-visibility fundraising event.

    The brand must feel rooted in Cisco High School pride, flexible enough for repeated use, and polished enough to support both digital promotion and in-person experiences.

  • Strategy & Approach

    The work began with the organization’s core identity. The logo and visual system were designed to reflect Cisco High School’s Lobo mascot and black and gold colors while introducing cleaner lines and a more refined structure. The focus was on clarity, consistency, and long-term usability.

    Once the organizational identity was established, it was extended into event-specific branding for Halters & Hats. Every asset was designed to feel cohesive with the parent brand while giving the event its own distinct presence. This ensured continuity across platforms while allowing the fundraiser to stand confidently on its own.

  • Scope of Work

    Organizational Branding

    • Logo design
    • Visual identity system
    • Color palette and typography

    Brand assets for ongoing use

    • Halters & Hats Event Branding
    • Event logo and visual extensions
    • Social media graphics and promotional assets
    • Signage and on-site materials
    • Menus and printed collateral

  • The Result

    The Cisco Ag Booster Club now has a cohesive brand system that supports both the organization and its most important fundraising event. The updated identity strengthens recognition, reinforces school pride, and provides a consistent visual presence across digital and physical environments.

    For Halters & Hats, the event branding delivered a polished, unified experience from promotion through event day, helping the fundraiser feel intentional, elevated, and reflective of the community it supports.

    The brand does not rely on buzzwords or trend-driven design. It presents EA Capital as a firm built for steady growth, disciplined decision-making, and long-term relationships.

Why This Matters

A unified brand system gives an organization clarity and consistency, especially when it operates year-round while also supporting a high-profile fundraising event. For the Cisco Ag Booster Club, this meant creating a visual identity that could represent ongoing advocacy for agricultural education while seamlessly extending into its flagship Halters & Hats fundraiser.

Consistency builds recognition, and recognition builds trust. When supporters see the same visual language across social media, event materials, and on-site experiences, the organization feels established, credible, and intentional. That cohesion strengthens community pride, reinforces the mission, and helps the fundraiser show up as something worth supporting year after year.

In communities where tradition matters, thoughtful branding does not replace legacy. It reinforces it, giving long-standing programs a clear, professional presence that can carry them forward.

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EA Capital Management