Meet the Faces Behind Empire Ag and Empire Financial Services

  • Jonathon Haralson

    FOUNDER & CEO

    Sixth Generation Texan Farmer & Rancher, Former Commodities Broker, Farm Risk Consultant.

  • Holly Haralson

    DIRECTOR OF FINANCIAL SERVICES

    Texas Tech University PharmD alumnus with an eye for detail and a passion for financial puzzles.

  • Amanda Holder

    SENIOR DIRECTOR OF
    ACCOUNTING

    Amanda Holder is a seasoned professional who brings two decades of specialized expertise as a bookkeeper and accountant.

  • Wendy Sue Lorenzi


    With more than 20 years of experience in the financial world, Wendy Sue Lorenzi brings a wealth of knowledge and expertise to Empire Financial Services. Her extensive background in finance positions her well to assist with all your bookkeeping needs. Wendy is dedicated to delivering precise and reliable financial solutions to support your business’s success.

  • Madison Nation


    Madison Nation is a Tarleton State University alumna, where she earned her Bachelor of Business Administration with a major in Accounting in 2024.

    Hailing from Stephenville, Texas, Madison brings a fresh perspective and a strong academic foundation to Empire Financial Services. Her dedication to accounting and commitment to excellence make her an asset to our team.

  • Alyssa Murray


    Alyssa Murray is a recent graduate of Tarleton State University, having completed her degree in 2024. She joins Empire Financial Services with a strong academic background and a commitment to excellence. Alyssa is excited to apply her skills and knowledge in the financial field.