114: Knowing your Markets

Written By Jonathon Haralson

In this solo episode Jonathon discusses all things markets, and the importance of research and finding what works best for your operation. Don't be afraid to negotiate and explore alternative markets for selling crops, such as working with end users to get the price needed and shifting risk from downside to upside by utilizing call strategies. Jonathon also talks about the importance of crop insurance and how it helps manage risk in a declining market. This is all part of implementing risk management strategies that can ensure successful decision making in agriculture.

Jonathon Haralson

Jonathon Haralson, a sixth generation farmer by heritage, and he started farming his own operation from scratch in 2009.

Growing up, Jonathon’s family raised cattle, wheat, hay, and grew pecans. He grew up, alongside his brother, watching his Grandfather and Dad work from sun-up to sun-down on the family farm and grow yard. As time passed by, the market volatility became greater and the banking stress became greater, and Jonathon witnessed the fall of his family’s farming operation when he was just a child. He saw his dreams of continuing to build his family’s farming empire disappear as he watched his family’s equity and land auctioned off piece by piece. It’s something Jonathon never wanted to see happen to another family.

By the grace of God, Jonathon now educates farmers and ranchers about commodities, so they can spend more time out in the field and with their families.

https://youragempire.com
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115: Making hard decisions

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113 Holly Haralson: Farm Assist and Family